Your online reputation is one of your most valuable digital assets. Whether you actively manage it or not, customers are forming opinions based on search results, reviews, and public feedback.

Online reputation management (ORM) is the process of monitoring, improving, and protecting how your business is perceived online.

Why Online Reputation Impacts SEO

Search engines want to promote businesses that provide positive user experiences. Reputation influences:

• Click-through rates
• Local visibility
• Brand searches
• Long-term authority

A strong reputation leads to better engagement metrics, which reinforces higher rankings.

The Cost of Ignoring Reputation Management

Ignoring reviews and feedback can result in:

• Loss of customer trust
• Lower search rankings
• Reduced conversions
• Increased churn

According to Moz, businesses with poor review signals struggle to compete in local search results regardless of other SEO efforts .

Key Components of Effective Reputation Management

1. Review monitoring across platforms
2. Proactive review requests
3. Consistent response strategy
4. Sentiment analysis
5. Reporting and insights

Review Web centralizes these efforts, helping businesses stay ahead of potential issues.

External Resources

• Moz Local SEO Guide: https://moz.com/learn/seo/local
• Google Business Profile Best Practices: https://support.google.com/business
• Forbes on Online Reputation: https://www.forbes.com/sites/forbesagencycouncil/